While Cordaid is about helping people; Cordaid Investment Management enables people to radically change their lives. By doing so, new financial infrastructures are built, making fragile countries more resilient. CIM wanted to step out from under Cordaid’s visual umbrella, so we developed the strategy, branding, UI/UX & development that enabled them to do just that. Now, they can finally claim the impact monetary millions have made to millions of lives. By creating smart user flows, each potential beneficiary only needs a few clicks to find out whether they’re a candidate for a loan – saving CIM heaps of work. With a foolproof back-end, CIM can simply focus on creating impact-driven content that strengthens their thought leadership.
We developed the strategy through which CIM could become an independent brand. The visual identity we created for CIM is centered about their most important virtue: the social impact of monetary funds. At every touchpoint, users see what sum of money has achieved which results in what area. The content strategy we built on that allows CIM to communicate consistently on how their cases were achieved. Now, and in the future.
Marina Manckhashvili, Communications at Cordaid Investment Management