Bits of Freedom, the leading Dutch online privacy watchdog, asked us to renew their most used product: the Privacy Toolbox. It was outdated, and didn’t appeal to the huge group of digitally active Dutch users. We re-designed the Toolbox so everyone, young and old, professional or beginner, can use it to improve their digital safety. That way we transformed it into a fun-to-use, intuitive and informative space where everyone feels empowered to create a safer online experience.
To speak to a broad spectrum of users, we set-up the Toolbox in the most accessible way possible. With fresh colours, semi-retro illustrations & icons, savvy copy and a broad variety of user flows, each user can browse, wander, or focus. For Bits of Freedom, the Toolbox became a tool in itself to build a movement of digitally resilient citizens.