The platform that improves your digital safety
Building a digitally empowered society
Bits of Freedom, the leading Dutch online privacy watchdog, asked us to renew their most used product: the Privacy Toolbox. It was outdated, and didn’t appeal to the huge group of digitally active Dutch users. We re-designed the Toolbox so everyone, young and old, professional or beginner, can use it to improve their digital safety. That way we transformed it into a fun-to-use, intuitive and informative space where everyone feels empowered to create a safer online experience.
- Branding
- UI & UX
- Development
- Campaign
- Content
- Design
Achievements
- While governments & Big Tech aren’t moving fast enough to protect our data, we created a space that literally everyone can use to safe-guard their devices & apps.
- Whether you’re a teacher, employer, student or grandparent: the Toolbox protects you from phishing, intimidation or worse. It’s the best possible starting point for the Dutch to protect their digital lives.
Approach
To speak to a broad spectrum of users, we set-up the Toolbox in the most accessible way possible. With fresh colours, semi-retro illustrations & icons, savvy copy and a broad variety of user flows, each user can browse, wander, or focus. For Bits of Freedom, the Toolbox became a tool in itself to build a movement of digitally resilient citizens.
In collaboration with
Client
- Evelyn Austin
- Esther Crabbendam
- Eef Prins
Development
- Instance Studio
