An inclusive society needs digital spaces to unite, learn, and campaign on urgent issues. WOMEN Inc. asked us to create a digital platform that enables them to do all that – which we did, and more. Since gender equality needs to reach society as a whole to be successful – and not just women – we built an inclusive, accessible and informative platform that’s able to cater to extremely diverse target groups. Through the use of high-contrast colours, powerful typography and intelligent illustrations, WOMEN Inc. became a professional platform where beginners can learn, feminists can campaign, individuals can change their lives, communities can start grassroots movements, PM’s can create better policies and corporates can hire more inclusively.
WOMEN Inc. fights for national gender equality on six themes: work, health, money, education, media and government. All these themes have specific end users and target groups. We enabled WOMEN Inc. to campaign and share knowledge on every theme from just one CMS. By building a smart kit of digital components, WOMEN Inc. creates activations, campaigns, petitions and events from just one system