{"id":2498,"date":"2020-11-19T12:13:00","date_gmt":"2020-11-19T12:13:00","guid":{"rendered":"https:\/\/www.multitude.nl\/een-creatief-bureau-met-een-b-corp-status-wat-betekent-dat\/"},"modified":"2022-08-31T06:21:24","modified_gmt":"2022-08-31T06:21:24","slug":"a-creative-agency-with-a-b-corp-status-what-does-that-mean","status":"publish","type":"post","link":"https:\/\/www.multitude.nl\/en\/inzicht\/a-creative-agency-with-a-b-corp-status-what-does-that-mean\/","title":{"rendered":"A creative agency with a B Corp status: what does that mean?"},"content":{"rendered":"
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Since 2021 we\u2019ve been B Corp certified. This means we\u2019re part of a community that works impact-driven. But what is the added value of this certification for our clients? And why is working with us different than with other agencies? <\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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At Multitude, we\u2019ve been working with impact-driven organizations since the start, organizations that believe we can and must do better. Our B Corp certification is a welcome confirmation that we, as a creative agency, are on the right path, and worthy of the clients we get. Because of the shared values within the B Corp community, we\u2019re capable of building better relations with our clients and are challenged to constantly keep in mind what really matters in being an impactful organization. <\/span><\/p>\n

How do we use our services and products to create impact for our clients?<\/b>
\nWe think all of our clients are special. Every project or partnership is another opportunity to speed up the sustainable transition to a better and more beautiful world. We firmly believe that progressive organizations are the key to create that change, and we think (digital) purpose branding has a crucial part in manifesting change and awareness. With our work for changemakers we hope to do our part in reaching the Sustainable Development Goals (<\/span>Social Development Goals<\/span><\/a>).<\/span><\/p>\n

How that works? Take a look at our cases Marqt and Women Inc. for example.<\/p>\n

The ethical choice as the logical choice<\/b>
\nSupermarkets often pay farmers, suppliers and growers far too little \u2013 not at Marqt though, where you can rest assured everyone in the food chain earns a fair price. But how do you develop a strategy that lets consumers contribute, simply by shopping differently? We were in charge of this challenge as Marqt\u2019s creative partner for almost ten years. As their creative agency, we evolved the brand as it grew and were responsible for all communication, both online and offline. We created countless campaigns, all in-store communication, customer activations, illustrations, animations, social content and copywriting. Quite a dynamic collaboration, because when Marqt entered the Dutch retail landscape, they were the first accessible chain for fair food. Marqt was able to convince both traditional organic stores and large supermarkets there was a need for good food with a story to support it. We let the Marqt brand evolve from a forerunner into an established player, and were creatively involved when they were incorporated as Ekoplaza Foodmarqt \u2013 \u00a0partly due to Marqt\u2019s strong brand ethics and value \u2013 by wholesaler Udea<\/span><\/p>\n

Activating, educating and campaigning on gender equality\u00a0<\/b>
\n<\/b>An inclusive society needs digital spaces to unite, learn, and campaign on urgent issues. WOMEN Inc. asked us to create a digital platform that enables them to do all that \u2013 which we did, and more. Since gender equality needs to reach society as a whole to be successful \u2013 and not just women \u2013 we built an inclusive, accessible and informative platform that\u2019s able to cater to extremely diverse target groups. Through the use of high-contrast colours, powerful typography and intelligent illustrations, WOMEN Inc. became a professional platform where beginners can learn, feminists can campaign, individuals can change their lives, communities can start grassroots movements, PM\u2019s can create better policies and corporates can hire more inclusively.\u00a0<\/span><\/p>\n \n \n \n \n \n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n

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The B from Benefit<\/strong>
\nBeing a B Corp means making an impact on themes like <\/span>people, environment <\/span><\/i>and<\/span> society. <\/span><\/i>What do we do within our own organization that adds to making an even bigger impact for our mission-driven clients? <\/span><\/p>\n \n \n \n \n \n <\/div>\n\n \n

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