{"id":2488,"date":"2022-04-26T14:02:00","date_gmt":"2022-04-26T14:02:00","guid":{"rendered":"https:\/\/www.multitude.nl\/?p=2488"},"modified":"2023-03-27T19:10:25","modified_gmt":"2023-03-27T19:10:25","slug":"an-inconvenient-truth-how-to-get-a-difficult-message-across","status":"publish","type":"post","link":"https:\/\/www.multitude.nl\/en\/inzicht\/an-inconvenient-truth-how-to-get-a-difficult-message-across\/","title":{"rendered":"An inconvenient truth: how to get a difficult message across"},"content":{"rendered":"<section class='block introduction'>\n    <div class='grid-container'>\n        <div class='grid-x'>\n            <div class='medium-8 cell'>\n                <div class=\"intro-text\">\n                                    <p>How do you tell someone they&#8217;ve been doing it &#8216;wrong&#8217;? And how do you get them to actually shift their behaviour? Not an easy job, but one that ethical organizations have to deal with on a daily basis. Because if anyone has an inconvenient truth to tell, it&#8217;s them. Climate problems, social inequality, economic poverty \u2013 to name but a few \u2013 are not exactly happy or motivating stories to tell. But important? Very. How do you ensure that your organization&#8217;s story still hits the mark, despite the difficult message?<\/p>\n                                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block text relative \nbackground white\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p>You first have to zoom in on the problem in your message. Is it clear enough? Abstract stories are (often) not effective, and users don\u2019t care for them. To make your idea stand out, you have to speak to the imagination. What does it mean that Problem X is happening? Why should I do something about it? What\u2019s in it for me? A clear marketing strategy with smart copy and active design is crucial for this. We\u2019ve shown it with Ava, a non-profit organization that reached their funding goal within a week.<\/p>\n<p>If you offer a good alternative as a solution, you\u2019re close to convincing your potential user. It\u2019s still important you\u2019re clear and concise. Does the solution offer a clear perspective, and does the user understand what exactly they have to do? Behavioral change is within reach, because your user just moved from unaware and incompetent, to aware and competent. Aware and competent? Yes, they\u2019re aware of the problem and competent enough to solve it. All they have to do is take the next step: actually solving it. Oh and by the way, your message will become only more powerful if you don\u2019t blame others \u2013 with a good story you don\u2019t need that.<\/p>\n<p>Sadly, there will always be stories where even concise storytelling isn\u2019t enough. Like understanding you have to consume less, but at the same time are trying to sell an ethically produced product. Or that you talk about female rights, but don\u2019t do justice to all the differences (in background) between women. The solution is simple: when this is the case you have to be clear and honest. Sometimes things are simply the way they are, and you shouldn\u2019t sugarcoat it.<\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block cta background relative black\" >\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t<div class=\"cell medium-7\">\n\t\t\t\t\t\t\t\t<h2 class=\"h3\">\n\t\t\t\t\tDo you need help getting your message clear?\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"xl-lead\">At Multitude, we&#8217;ve been doing that for 10 years!<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button\" href=\"mailto:rozemarijn@multitude.nl\" target=\"_blank\">Reach out to Rozemarijn<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"cell medium-5 bottom-right\">\n\t\t\t\t\t\t\t<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[50],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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