{"id":3614,"date":"2023-03-27T15:26:01","date_gmt":"2023-03-27T15:26:01","guid":{"rendered":"https:\/\/www.multitude.nl\/?page_id=3614"},"modified":"2026-02-24T05:23:52","modified_gmt":"2026-02-24T05:23:52","slug":"ethical-marketing","status":"publish","type":"page","link":"https:\/\/www.multitude.nl\/en\/ethical-marketing\/","title":{"rendered":"Ethical Marketing"},"content":{"rendered":"\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/03\/HEADER-2.gif\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <h3>Planet<\/h3>\n<p><span style=\"font-weight: 400;\">Anything you\u2019ve ever (digitally) sent into the world has an ecological footprint: your social media channels, your website, your campaigns and your advertisements. Did you know you can decrease the size of that footprint with energy efficient design and green hosting (amongst others)? Here\u2019s how you can calculate that footprint, and how to reduce it:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n                    <div class=\"large-6 cell large-offset-1  text-center\">\n\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/03\/PLANET.gif\" class=\"attachment-large size-large\" alt=\"\" \/>                        \n                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block faq background black \">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n            <div class=\"cell medium-8 medium-offset-1\">\n                            <\/div>\n            <div class=\"cell medium-8 medium-offset-1 faq-holder\">\n                                <ul class=\"accordion\" data-accordion data-allow-all-closed=\"true\">\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Green hosting <\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">If the internet was a country, it would be the sixth most polluting country in the world. Let that sink in. Time to switch to green hosting.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fast, secure, and ecofriendly: <\/span><a href=\"https:\/\/www.greengeeks.com\/web-hosting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Green Geeks<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Or check out <\/span><a href=\"https:\/\/www.hostpapa.com\/blog\/web-hosting\/what-is-green-web-hosting\/#:~:text=Green%20web%20hosting%20is%20a,to%20limit%20their%20carbon%20emission\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hostpapa<\/span><\/a><span style=\"font-weight: 400;\">, and their blog about green hosting.\u00a0 <\/span><\/li>\n<\/ul>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Advertisement pollution<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">While we\u2019re at it: does the pollution of your advertisement (for society) beat the results you get (as a company)? Honesty is the best policy!\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Calculate the footprint of your ads quickly <a href=\"https:\/\/weareadgreen.org\/carbon-calculator\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0<\/span><\/li>\n<\/ul>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Sustainable digital design<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">Another tip to decrease that footprint is using sustainable design. Take a look at these guides for some great insights: <\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/sustainabledigitaldesign.com\/\" target=\"_blank\" rel=\"noopener\">Stay up to date<\/a> on everything new surrounding sustainable design.<\/li>\n<li><span style=\"font-weight: 400;\">Curious about your website&#8217;s current carbon footprint? Take a look <a href=\"https:\/\/www.websitecarbon.com\/\" target=\"_blank\" rel=\"noopener\">here.<\/a> For a more detailed anaylsis you can go <a href=\"https:\/\/ecograder.com\/\" target=\"_blank\" rel=\"noopener\">here. <\/a>\u00a0<\/span><\/li>\n<li>Ouch, the average digital designer produces the equivalent of one flight each year. <a href=\"https:\/\/www.itsnicethat.com\/news\/sustainable-digital-design-wonderland-studio-the-state-of-sustainable-digital-design-creative-industry-241122\" target=\"_blank\" rel=\"noopener\">Here<\/a> are some tips to reduce it.<\/li>\n<\/ul>\n                                                    <\/div>\n                    <\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                        \n            <div class=\"large-5 cell large-order-2 large-offset-1\">\n\n                \n                                    <h3><span style=\"font-weight: 400;\">People<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think about the last campaign or website you\u2019ve made. What kind of people were shown? Was that campaign \/ website easy to understand or to use for people with a disability? How inclusive was the team that worked on it? Do you create target audiences? Why? Are the claims you\u2019re making correct, or are they based on a (favorable) future scenario? Every choice you make has an impact on the people who are allowed into the universe of your brand \u2013 and who aren\u2019t.\u00a0<\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n                    <div class=\"large-6 cell   text-center\">\n\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/03\/ezgif.com-optimize.gif\" class=\"attachment-large size-large\" alt=\"\" \/>                        \n                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block faq background black \">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n            <div class=\"cell medium-8 medium-offset-1\">\n                            <\/div>\n            <div class=\"cell medium-8 medium-offset-1 faq-holder\">\n                                <ul class=\"accordion\" data-accordion data-allow-all-closed=\"true\">\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Working with influencers<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">Do you work with influencers? Read up on the shared responsibility you have with that influencer. <a href=\"https:\/\/www.isba.org.uk\/system\/files\/media\/documents\/2021-09\/ISBA%20Influencer%20Marketing%20Code%20of%20Conduct%200921.pdf\" target=\"_blank\" rel=\"noopener\">This<\/a> is an Influencer Code of Conduct that might help. Check in with your local digital authority to see the standards in your own country.\u00a0<\/span><\/p>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Transparency and honest claims<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">Green \/ social \/ pink \/ ethical washing: just. don\u2019t. A half truth is a whole lie. So don\u2019t make any claims you can\u2019t fulfill. And even if you do, <a href=\"https:\/\/greenclaims.campaign.gov.uk\/\" target=\"_blank\" rel=\"noopener\">more and more government regulated<\/a> organizations will come and stop you. <\/span><\/p>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Accessible and inclusive design <\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <ul>\n<li><span style=\"font-weight: 400;\">A fully WCAG (<\/span><span style=\"font-weight: 400;\">Web Content Accessibility Guidelines) compliant website isn&#8217;t necessarily a user-friendly website. Especially when taking people with a neurodiverse brain into account. <\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/bootcamp.uxdesign.cc\/7-neurodivergent-disorders-to-consider-when-writing-and-designing-your-ux-8e53156351bb\" target=\"_blank\" rel=\"noopener\">This<\/a> UX-guide does.\n<p><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\">In case you\u2019re not familiar with the WCAG: it\u2019s the most used checklist you can use to make websites more accessible. To help you actually use it, you could check out <a href=\"https:\/\/theappbusiness.github.io\/accessibility-guidelines\/\" target=\"_blank\" rel=\"noopener\">this<\/a> tool.\u00a0<\/span><\/li>\n<\/ul>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Ad-free = mental fresh air <\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">And as a bonus \u2013 not digital, but just as important: the tension between societal benefits and company profit. Cities that don\u2019t approve out-of-home commercials have a much higher rating in happiness. <a href=\"https:\/\/www.bbc.com\/news\/business-62806697\" target=\"_blank\" rel=\"noopener\">Like Grenoble, for example.\u00a0<\/a><br \/>\n<\/span><\/p>\n                                                    <\/div>\n                    <\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <h3><span style=\"font-weight: 400;\">Privacy\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So you\u2019ve come a long way! Let&#8217;s not ruin it by putting labels on people during data collection. Good news: you don\u2019t have to anymore! <\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n                    <div class=\"large-6 cell large-offset-1  text-center\">\n\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/03\/PRIVACY.gif\" class=\"attachment-large size-large\" alt=\"\" \/>                        \n                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block faq background black \">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n            <div class=\"cell medium-8 medium-offset-1\">\n                            <\/div>\n            <div class=\"cell medium-8 medium-offset-1 faq-holder\">\n                                <ul class=\"accordion\" data-accordion data-allow-all-closed=\"true\">\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">GDPR proof tool<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">Still using Mailchimp and Google Analytics? There are many ethical alternatives. Take a look:\u00a0<\/span><\/p>\n<ul>\n<li>Email\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">An ethical, privacy-proof and easy to use newsletter service. Too good to be true? Check out <a href=\"https:\/\/emailoctopus.com\/\" target=\"_blank\" rel=\"noopener\">EmailOctopus.<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Your best ethical choice: open source. Perhaps not as easy to use, but less chance of ethical mistakes. Take a look at <a href=\"https:\/\/www.phplist.com\/\" target=\"_blank\" rel=\"noopener\">this service<\/a>, to learn more.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Or check out <a href=\"https:\/\/www.mailpro.com\/\" target=\"_blank\" rel=\"noopener\">this<\/a> 100% GDPR proof e-mail service.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Oh, and did you know you could literally clean up your inbox? Every email you save and send costs energy. So that standardized signature at the bottom of your email? Get ready to change it to <em>think before you send<\/em>.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/plausible.io\/\" target=\"_blank\" rel=\"noopener\">Plausible<\/a> as an easy to use and &#8212; of course &#8212; privacy friendly alternative to Google Analytics.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Need more data?<a href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noopener\"> Matomo<\/a> is a great in depth ethical alternative.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Targeting without tracking <\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">Great move: changing from personalization to relevance. How? <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/07\/22\/the-new-rise-of-contextual-advertising\/\" target=\"_blank\" rel=\"noopener\">With contextual advertising<\/a>. Makes cookies obsolete!<\/span><\/p>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Social media alternatives<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">Brands that quit Meta (like Patagonia and <a href=\"https:\/\/weare.lush.com\/lush-life\/our-policies\/lush-anti-social-media-policy\/\" target=\"_blank\" rel=\"noopener\">Lush<\/a>) come from a position of privilege: the level of trust built with their users is so strong, they <a href=\"https:\/\/www.thedrum.com\/news\/2022\/11\/28\/people-see-why-we-came-now-lush-has-no-regrets-about-quitting-instagram-and-facebook\" target=\"_blank\" rel=\"noopener\">don\u2019t solely rely on social media<\/a> anymore. Not in the position to quit social media yourself? There are alternatives. Great branding is more likely to reach its audience \u2013 even without an advertising budget:<\/span><\/p>\n<ul>\n<li aria-level=\"2\">Perhaps you&#8217;ve already\u00a0 seen the rise of <a href=\"https:\/\/bsky.app\/\" target=\"_blank\" rel=\"noopener\">Blue Sky<\/a> It&#8217;s a great, ethical alternative for X!<\/li>\n<li aria-level=\"2\">Not just for gamers, but a trustworthy online alternative to connect with your target audience: <a href=\"https:\/\/discord.com\/\" target=\"_blank\" rel=\"noopener\">Discord.<\/a><\/li>\n<li aria-level=\"2\">An ode to Marie Kondo: <a href=\"https:\/\/www.instagram.com\/mohi_app\/\" target=\"_blank\" rel=\"noopener\">Mohi<\/a>. This clutter free app is completely based on great word of mouth. So to speak.<\/li>\n<\/ul>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"accordion-item\" data-accordion-item>\n                                                <a href=\"#\" class=\"accordion-title\">Manipulative design<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                                                        <p><span style=\"font-weight: 400;\">Do you give users an honest choice, or do you set them up for opt-ins they weren&#8217;t asking for in the first place? If you create <a href=\"https:\/\/uxdesign.cc\/how-apple-makes-you-think-green-bubbles-gross-e03b52b12fed\" target=\"_blank\" rel=\"noopener\">a good product brand<\/a>, you don\u2019t need any <a href=\"https:\/\/theconversation.com\/the-rise-of-dark-web-design-how-sites-manipulate-you-into-clicking-168347\" target=\"_blank\" rel=\"noopener\">manipulative design.\u00a0<\/a><\/span><\/p>\n                                                    <\/div>\n                    <\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"block cta background relative other\" style=\"background-color: #e95e2b\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t<div class=\"cell medium-7\">\n\t\t\t\t\t\t\t\t<h2 class=\"h3\">\n\t\t\t\t\tWould you like to learn more?\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"xl-lead\">We love sharing our expertise. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button\" href=\"mailto:rozemarijn@multitude.nl\" target=\"_self\">Send us an email<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"cell medium-5 bottom-right\">\n\t\t\t\t\t\t\t<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3614","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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