{"id":2373,"date":"2022-07-12T08:32:16","date_gmt":"2022-07-12T08:32:16","guid":{"rendered":"https:\/\/www.multitude.nl\/?page_id=2373"},"modified":"2024-06-19T20:50:12","modified_gmt":"2024-06-19T20:50:12","slug":"b-corp","status":"publish","type":"page","link":"https:\/\/www.multitude.nl\/en\/b-corp\/","title":{"rendered":"B Corp"},"content":{"rendered":"\n
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Worldwide impact<\/h2>\n <\/div>\n \n
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We’re proud to be the Dutch creative agency with the highest B Corp score! As a B Corp (Benefit Corporation) we\u2019re part of a worldwide community. The movement started in 2006 in America, and has now been active in the Netherlands for more than seven years. Companies such as Fairphone, Tony Chocolonely\u2019s, Dopper, Triodos Bank and Patagonia are just some amongst the community. Quite impressive, if we say so ourselves, because to become B Corp certified, your company will undergo an extensive accreditation. Good intentions are not enough here, they take a thorough look at the positive impact your company actually realizes. <\/span><\/p>\n

To be a B Corp shortly means: <\/span>people and planet are more important than profit. <\/span><\/i>This means we use our social and societal impact as the primary benchmarks to measure our success. Of course you have to be financially healthy to reach those social and societal goals. Luckily we\u2019ve found the perfect balance between<\/span> purpose <\/span><\/i>and<\/span> profit. <\/span><\/i><\/p>\n \n \n \n \n \n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n

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B Corp Assessment<\/h2>\n <\/div>\n \n
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With the B Impact Assessment we\u2019ve taken a thorough look at our organization and were rated on five areas: management, clients, employees, environment and community. To become B Corp certified you have to score at least 80 (of the 200) points. To name some examples, Patagonia got a B Corp certification in 2011 with a score of 107.3. At the moment, they even score 151.5 points. We\u2019re proud of our score of 91.8, but there\u2019s still room for improvement! <\/span><\/p>\n \n \n \n \n \n <\/div>\n\n \n

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This is how we create impact<\/h2>\n <\/div>\n \n
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Profit: <\/span><\/i>We use profit as a means to achieve social and societal impact, both for ourselves and for our clients. <\/span>
\n<\/span>People:<\/span><\/i> Everyone that works at Multitude is personally invested in our mission, and creates impact in their own way. We often work pro bono for valuable initiatives the world benefits from, who don\u2019t have financial means to pay a creative agency. In 2020, we started donating 1% of our profits to foundations and NGO\u2019s every year. We also offer our services at a discount to disadvantaged groups. Because everybody with a good idea that can change the world, deserves support.\u00a0 <\/span><\/p>\n \n \n \n \n \n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n

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But we\u2019re not there yet <\/h2>\n <\/div>\n \n
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Being certified once, doesn\u2019t mean you\u2019ll stay certified. Every 3 years we have to renew our accreditation, just like everybody else in the B Corp community. This keeps us on our toes to work on an even better score next time. At the moment, we\u2019re spending extra time looking into our diversity goals, involving our clients more to increase our impact, and reduce our ecological footprint.\u00a0<\/span><\/p>\n \n \n \n \n \n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n\n

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Read more on what being a B Corp can mean for you<\/h3>\n <\/div>\n
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