{"id":5614,"date":"2026-01-10T13:41:23","date_gmt":"2026-01-10T13:41:23","guid":{"rendered":"https:\/\/www.multitude.nl\/werk\/een-titel-over-maand-van-de-vrijheid\/"},"modified":"2026-01-19T13:39:27","modified_gmt":"2026-01-19T13:39:27","slug":"een-titel-over-maand-van-de-vrijheid","status":"publish","type":"cases","link":"https:\/\/www.multitude.nl\/en\/werk\/een-titel-over-maand-van-de-vrijheid\/","title":{"rendered":"Turning 80 years of freedom into a month of conversation"},"content":{"rendered":"<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n                <div class=\"small-12 large-auto cell\">\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"KNAW-Maand-van-de-Vrijheid_1920x1080_PP46ArV\" src=\"https:\/\/player.vimeo.com\/video\/1147641107?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">A campaign identity for a month of reflection and conversation<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <div id=\"lipsum\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">On May 5, 2025, the Netherlands celebrated eighty years of freedom. For the KNAW (Royal Netherlands Academy of Arts and Sciences), this was a moment to reflect on what freedom means today: in the Netherlands, internationally, and specifically for science. From May 5 to June 5, they organized the Month of Freedom: a program of lectures, debates and encounters at the Trippenhuis.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The KNAW asked us to develop a campaign identity that matched both the urgency of the theme and the stature of the organization. No heavy commemorative imagery, but a style that makes freedom tangible: dynamic, open, in motion.<\/p>\n<\/div>\n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-6 large-offset-1 cell\">\n                                            <ul class=\"list \">\n                                                    \n                                                            <li>Branding<\/li>\n                            \n                                                    \n                                                            <li>Campaign identity<\/li>\n                            \n                                                    \n                                                            <li>Motion graphics<\/li>\n                            \n                                                    \n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"623\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-3.jpg 623w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-3-480x480.jpg 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-3-150x150.jpg 150w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"623\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-2.jpg 623w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-2-480x480.jpg 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-2-150x150.jpg 150w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"623\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-1.jpg 623w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-1-480x480.jpg 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-4-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-4-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-4-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-4-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-4-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-4.jpg 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">At the heart of the visual language is a feather, derived from the peace dove \u2013 the quintessential symbol of freedom. The feather floats through the campaign materials: sometimes subtle in the background, sometimes front and center. Light enough to evoke freedom, yet with enough presence to carry the weight of the conversation. Combined with a color palette of blue and orange, it creates a contemporary, recognizable style that works on social media as well as in the monumental Trippenhuis.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Beyond the visual identity and campaign logo, we delivered a complete toolkit: social templates, flyers, posters, newsletter headers, stickers, PowerPoint templates and a program booklet. Everything the KNAW needed to communicate consistently and recognizably throughout the month.<\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                    <div class=\"large-5 cell large-offset-1\">\n\n                        \n                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-5-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-5-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-5-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-5-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-5-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-5.jpg 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"219\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/MVDV-NieuwsbriefHeader-3-1280x219.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/MVDV-NieuwsbriefHeader-3-1280x219.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/MVDV-NieuwsbriefHeader-3-640x109.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/MVDV-NieuwsbriefHeader-3-768x131.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/MVDV-NieuwsbriefHeader-3-1536x262.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/MVDV-NieuwsbriefHeader-3.jpg 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n\n            \n                <div class=\"small-12 large-auto cell\">\n\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"Maand van de vrijheid generator\" src=\"https:\/\/player.vimeo.com\/video\/1147642012?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"354\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/KNAW-Maand-van-de-Vrijheid_1920x1080_PMp1DMt.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"354\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/KNAW-Maand-van-de-Vrijheid_1920x1080_PMp0pQX.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"354\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/KNAW-Maand-van-de-Vrijheid_1920x1080_PMotA_d.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-7-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-7-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-7-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-7-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-7-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/12\/Maand-van-de-vrijheid-7.jpg 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":5539,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"support":[56,73,78],"class_list":["post-5614","cases","type-cases","status-publish","has-post-thumbnail","hentry","support-design-en","support-motion-en","support-strategy-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning 80 years of freedom into a 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