{"id":5612,"date":"2025-10-13T17:08:40","date_gmt":"2025-10-13T17:08:40","guid":{"rendered":"https:\/\/www.multitude.nl\/werk\/in-je-bol-een-platform-voor-en-door-jongeren\/"},"modified":"2026-02-23T19:43:41","modified_gmt":"2026-02-23T19:43:41","slug":"in-je-bol-een-platform-voor-en-door-jongeren","status":"publish","type":"cases","link":"https:\/\/www.multitude.nl\/en\/werk\/in-je-bol-een-platform-voor-en-door-jongeren\/","title":{"rendered":"Creating a safe space for mental health, led by those who need it"},"content":{"rendered":"<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n                <div class=\"small-12 large-auto cell\">\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"IJB logo animation\" src=\"https:\/\/player.vimeo.com\/video\/1126881525?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">When your head is full, where do you turn?<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">More than half of young people between 16 and 27 struggle with their mental health. But where do you even start when you&#8217;re not feeling okay? Finding the right support already feels like a barrier. Too formal. Too fragmented. And who truly gets you, without judgment?<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Seven organizations (De Kindertelefoon, MIND Us, Stichting Mind, 113 Zelfmoordpreventie, Join Us, Transformers Community and @Ease) set out to change that. Together, we created In je bol: a nationwide platform where young people find reliable information, relatable stories and low-threshold support. Chat, call, connect \u2013 all anonymous, all at your own pace.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">But we didn&#8217;t take the usual route. From day one, young people had a seat at the table. They chose the name, defined the tone of voice, tested the design. The result wasn&#8217;t a platform about them \u2013 it was one built from them.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A brand identity that feels like a safe space. Open, warm, free of judgment. Alongside the brand and platform, we developed a launch campaign and toolkit to put In je bol in front of the right audience. It gained widespread media attention and was officially launched by Queen M\u00e1xima.<\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-6 large-offset-1 cell\">\n                                            <ul class=\"list \">\n                                                    \n                                                            <li>Co-creatie<\/li>\n                            \n                                                    \n                                                            <li>Strategie<\/li>\n                            \n                                                    \n                                                            <li>Branding<\/li>\n                            \n                                                    \n                                                            <li>Tone of voice<\/li>\n                            \n                                                    \n                                                            <li>Webdesign<\/li>\n                            \n                                                    \n                                                            <li>Campaign<\/li>\n                            \n                                                    \n                                                            <li>Motion graphics<\/li>\n                            \n                                                    \n                                                            <li>UX<\/li>\n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n                <div class=\"small-12 large-auto cell\">\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"IJB_HERO\" src=\"https:\/\/player.vimeo.com\/video\/1126891631?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-9.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-9.png 961w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-9-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-9-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-10.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-10.png 961w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-10-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-10-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-8-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-8-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-8-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-8-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-8-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-8.png 1921w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-11.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-11.png 961w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-11-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-11-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-12.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-12.png 961w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-12-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-12-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n                <div class=\"small-12 large-auto cell\">\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"video IJB generate_short\" src=\"https:\/\/player.vimeo.com\/video\/1126898571?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"497\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-22.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-22.png 481w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-22-465x480.png 465w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"497\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-23.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-23.png 481w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-23-465x480.png 465w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"497\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-24.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-24.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-24-464x480.png 464w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"497\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-25.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-25.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-25-464x480.png 464w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-13-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-13-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-13-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-13-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-13-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-13.jpg 1921w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-0-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-0-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-0-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-0-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-0-1536x865.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-0.jpg 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"481\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-15.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-15.png 481w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-15-150x150.png 150w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"481\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-16.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-16.png 481w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-16-150x150.png 150w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"481\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-17.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-17.png 481w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-17-150x150.png 150w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"481\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-18.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-18.png 481w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-18-150x150.png 150w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-21-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-21-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-21-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-21-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-21-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/In-je-bol-21.jpg 1921w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/Frame-1690-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/Frame-1690-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/Frame-1690-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/Frame-1690-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/Frame-1690-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2025\/10\/Frame-1690.jpg 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":5587,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"support":[68,67,56,55,61,75],"class_list":["post-5612","cases","type-cases","status-publish","has-post-thumbnail","hentry","support-campaign","support-copy-2","support-design-en","support-motion-illustration","support-strategy","support-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a safe space for mental health, led by those who need it - Multitude<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.multitude.nl\/en\/werk\/in-je-bol-een-platform-voor-en-door-jongeren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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