{"id":5125,"date":"2025-04-08T09:57:40","date_gmt":"2025-04-08T09:57:40","guid":{"rendered":"https:\/\/www.multitude.nl\/werk\/in-goede-handen-wat-doe-jij-als-nood-aan-de-man-is\/"},"modified":"2025-04-08T10:09:14","modified_gmt":"2025-04-08T10:09:14","slug":"in-goede-handen-wat-doe-jij-als-nood-aan-de-man-is","status":"publish","type":"cases","link":"https:\/\/www.multitude.nl\/en\/werk\/in-goede-handen-wat-doe-jij-als-nood-aan-de-man-is\/","title":{"rendered":"A rebrand that puts first aid back where it belongs: in people\u2019s hands"},"content":{"rendered":"\n
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From dusty certificate to national movement<\/h2>\n <\/div>\n \n
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Het Oranje Kruis is the Dutch authority on first aid. Since 1909, they\u2019ve certified millions. But in recent years, that authority had become\u2026 well, a little too authoritative. Complicated rules, outdated exams, little connection to real life.
\nTime for a reset.<\/p>\n \n \n \n \n \n <\/div>\n\n \n

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We helped Het Oranje Kruis reimagine itself \u2014 from a rigid institution into a modern knowledge hub. More accessible. More practical. More human. Because first aid shouldn\u2019t be hard. It should be second nature.<\/p>\n \n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n\n

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A bold new promise: In good hands<\/h2>\n <\/div>\n \n
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Everything we built hangs on one clear message: In good hands<\/em>. A line with three meanings. The injured are in good hands with trained first aiders. The public and professionals are in good hands with Het Oranje Kruis. And first aid itself? Safe in the hands of a future-ready organization.<\/p>\n

We turned that into a full brand strategy: clear positioning, sharp messaging, human values, and a confident tone of voice. It\u2019s not just branding \u2014 it\u2019s direction.<\/p>\n \n \n \n \n \n <\/div>\n\n \n

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We softened the cross. Warmed up the palette. Used typography that feels as smart as it is kind. Everything about the new identity says: this is for you. For schools, sports clubs, parents, colleagues \u2014 anyone who might ever need to help.<\/p>\n

The new design system works across every touchpoint: social, print, campaigns, course materials. Simple. Flexible. Recognizable.<\/p>\n \n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n

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First aid, for everyone<\/h2>\n <\/div>\n \n
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Het Oranje Kruis has one goal: by 2028, every household in the Netherlands should have someone who knows how to give first aid.<\/p>\n

That\u2019s eight million people.<\/p>\n \n \n \n \n \n <\/div>\n\n \n

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This rebrand is how they\u2019ll get there. And we\u2019re proud to have helped put the future of first aid \u2014 and the people it serves \u2014 in good hands.<\/p>\n \n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n

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