{"id":3891,"date":"2023-05-23T06:30:40","date_gmt":"2023-05-23T06:30:40","guid":{"rendered":"https:\/\/www.multitude.nl\/?post_type=cases&#038;p=3891"},"modified":"2023-05-23T07:28:15","modified_gmt":"2023-05-23T07:28:15","slug":"dynamic-brand-for-the-world-longest-standing-lgbtq-organization","status":"publish","type":"cases","link":"https:\/\/www.multitude.nl\/en\/werk\/dynamic-brand-for-the-world-longest-standing-lgbtq-organization\/","title":{"rendered":"A dynamic brand for the world&#8217;s longest-standing lgbtq+ organization"},"content":{"rendered":"\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-53-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"Foto van jonge mensen tijdens pride op een boot met daarover de tekst &#039;wij zijn COC&#039;\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-53-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-53-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-53-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-53-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-53.jpg 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">Branding as a safe space <\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p><span style=\"font-weight: 400;\">A diverse and inclusive society? COC has been working on it since 1946. The world&#8217;s longest-standing lgbtq+ organization needed a new brand identity and website to continue being a safe and trusted home for the lgbtq+ community. COC asked us to develop a brand identity that can grow with them \u2013 and the entire rainbow community \u2013 in the coming years. By experimenting with the concept of space \u2013 COC\u2019s brand needs to give and take space \u2013 we have created a brand identity that can represent everyone, regardless of sexual orientation, gender identity, gender expression, and sex characteristics. The elements from the COC logo can occupy space (in public discourse) and create space (for the community); they dynamically move with the content. COC can incorporate this dynamic into every communication moment, both textually and visually. Now COC can take action, sound the alarm, celebrate successes, and connect people within one recognizable brand \u2013 while providing space for everyone within the lgbtq+ community.<br \/>\n<\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-6 large-offset-1 cell\">\n                                            <ul class=\"list \">\n                                                    \n                                                            <li>Strategy<\/li>\n                            \n                                                    \n                                                            <li>Branding<\/li>\n                            \n                                                    \n                                                            <li>Content<\/li>\n                            \n                                                    \n                                                            <li>Motion Graphics<\/li>\n                            \n                                                    \n                                                            <li>Development<\/li>\n                            \n                                                    \n                                                            <li>Copy<\/li>\n                            \n                                                    \n                                                            <li>Campaign<\/li>\n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n                <div class=\"small-12 large-auto cell\">\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"COC concept video\" src=\"https:\/\/player.vimeo.com\/video\/826907592?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-59.png\" class=\"attachment-large size-large\" alt=\"COC logo\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-59.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-59-150x150.png 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-60.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-60.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-60-150x150.png 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-61.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-61.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-61-150x150.png 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-62.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-62.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-62-150x150.png 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">Resultaten<\/h2>\n                <\/div>\n                        \n            <div class=\"large-3 cell \">\n\n                \n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-8 large-offset-1  cell\">\n                                            <ul class=\"list arrow-list\">\n                                                    \n                                                            <li>Changing a logo that has been around since 1946? Tough call. That\u2019s why we didn&#8217;t do that, but completely reinvented it. The logo gained its own character, becoming a dynamic tool that can evolve with COC.<\/li>\n                            \n                                                    \n                                                            <li>The concept of giving and taking space extends beyond a mere design system; it empowers COC to infuse it into everything they undertake. With the creation of each new asset, they can consider whether they should take up space or give space. That\u2019s how we\u2019ve developed a sustainable brand structure where it&#8217;s not the designer, but the target audience and context that determine the design of communication materials.<\/li>\n                            \n                                                    \n                                                            <li>Everything we created was crafted with meticulous attention to inclusivity. Font? Accessible and easy to read. Colors? Based on the Progress Flag. Copy? Open and respectful. We worked closely with COC to ensure that the end result seamlessly resonated with the target audience.<\/li>\n                            \n                                                    \n                                                            <li>For the launch campaign, we handed over control to twelve ambassadors: they were given the space to share their feelings about COC themselves. <\/li>\n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n                <div class=\"small-12 large-auto cell\">\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"COC_Homepage_animatie\" src=\"https:\/\/player.vimeo.com\/video\/826210565?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_BK_B01-4-959x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_BK_B01-4-959x720.png 959w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_BK_B01-4-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_BK_B01-4-768x577.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_BK_B01-4.png 963w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-Multitude-visitekaartjes-1-958x720.jpg\" class=\"attachment-large size-large\" alt=\"COC Multitude visitekaartjes\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-Multitude-visitekaartjes-1-958x720.jpg 958w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-Multitude-visitekaartjes-1-640x480.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-Multitude-visitekaartjes-1-768x577.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-Multitude-visitekaartjes-1.jpg 962w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">Aanpak<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p><span style=\"font-weight: 400;\">COC works on various themes, both nationally and internationally, and reaches a wide range of people. With a rich (and important!) history, COC possesses a wealth of knowledge, news and articles. Bringing all these elements together was a challenging task. Through intensive workshops and close collaboration, we developed a brand identity that builds upon COC\u2019s core values. This identity was expanded into accessible digital resources, such as an advanced CMS system that makes all articles (around 6800) and knowledge accessible and searchable again. As a result, COC now has an extensive toolkit to increase visibility, both in society and for the lgbtq+ community.\u00a0<\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-279-1-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-279-1-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-279-1-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-279-1-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-279-1-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-279-1.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-56-1-717x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-56-1-717x720.png 717w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-56-1-478x480.png 478w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-56-1-150x150.png 150w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-56-1-768x771.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-56-1.png 960w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-58-1-717x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-58-1-717x720.png 717w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-58-1-478x480.png 478w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-58-1-150x150.png 150w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-58-1-768x771.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-58-1.png 960w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-55-1-717x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-55-1-717x720.png 717w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-55-1-478x480.png 478w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-55-1-150x150.png 150w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-55-1-768x771.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-55-1.png 960w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-57-1-717x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-57-1-717x720.png 717w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-57-1-478x480.png 478w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-57-1-150x150.png 150w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-57-1-768x771.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/Frame-57-1.png 960w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block quote\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x\">\n            <div class=\"cell large-3 large-offset-1\">\n                            <\/div>\n            <div class=\"cell medium-6\">\n                                    <div class=\"quote-text\">\n                        &#8220;Working with Multitude feels like being one team, which makes the collaboration smooth and enjoyable. We are incredibly happy with the new corporate identity, website, and campaign that showcase what COC stands for: love, inspiration, connection, and strength.&#8221;                    <\/div>\n                                                    <div class=\"quote-name\">\n                        Patsy van Winden, co\u00f6rdinator Communicatie bij COC Nederland                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-campagne-Multitude-1280x720.jpg\" class=\"attachment-large size-large\" alt=\"Foto van twee coc&#039;ers\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-campagne-Multitude-1280x720.jpg 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-campagne-Multitude-640x360.jpg 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-campagne-Multitude-768x432.jpg 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-campagne-Multitude-1536x864.jpg 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/COC-campagne-Multitude.jpg 1921w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E05-scaled.jpg\" class=\"attachment-large size-large\" alt=\"foto van de website van het COC op een laptop\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E05-scaled.jpg 2560w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E05-640x427.jpg 640w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block video\">\n    <div class=\"grid-container\">\n\n        <div class=\"grid-x grid-margin-x\">\n\n            \n                <div class=\"small-12 large-auto cell\">\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"COC &amp; Headers Links\" src=\"https:\/\/player.vimeo.com\/video\/827193419?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n\n            \n                <div class=\"small-12 large-auto cell\">\n\n                    <div class=\"responsive-embed widescreen\">\n\n                    <div class=\"video-embed\"><iframe loading=\"lazy\" title=\"Video typografische header\" src=\"https:\/\/player.vimeo.com\/video\/827193470?dnt=1&amp;app_id=122963&#038;autoplay=1&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n                    <\/div>\n\n                <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E120-2-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E120-2-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E120-2-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E120-2-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E120-2-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2023\/05\/MockupMaison_DD_E120-2.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3829,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"support":[59,56,58,55,61],"class_list":["post-3891","cases","type-cases","status-publish","has-post-thumbnail","hentry","support-content-en","support-design-en","support-development-en","support-motion-illustration","support-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A dynamic brand for the world&#039;s longest-standing lgbtq+ organization<\/title>\n<meta name=\"description\" content=\"A diverse and inclusive society? COC has been working on it since 1946. The world&#039;s longest-standing lgbtq+ organization needed a new brand identity and website to continue being a safe and trusted home for the LGBTQ+ community. COC asked us to develop a brand identity that can grow with them \u2013 and the entire rainbow community \u2013 in the coming years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.multitude.nl\/en\/werk\/dynamic-brand-for-the-world-longest-standing-lgbtq-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A dynamic brand for the world&#039;s longest-standing lgbtq+ organization\" \/>\n<meta property=\"og:description\" content=\"A diverse and inclusive society? COC has been working on it since 1946. 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