{"id":2404,"date":"2022-03-15T10:37:55","date_gmt":"2022-03-15T10:37:55","guid":{"rendered":"https:\/\/www.multitude.nl\/?post_type=cases&#038;p=2404"},"modified":"2023-07-31T21:09:41","modified_gmt":"2023-07-31T21:09:41","slug":"work-multitude-cordaid-investment-management","status":"publish","type":"cases","link":"https:\/\/www.multitude.nl\/en\/werk\/work-multitude-cordaid-investment-management\/","title":{"rendered":"From helping to empowering: the impact of a compelling brand"},"content":{"rendered":"\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-header-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-header-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-header-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-header-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-header-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-header.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">From sub-label to impact-driven brand<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p><span style=\"font-weight: 400;\">While Cordaid is about helping people; Cordaid Investment Management enables people to radically change their lives. By doing so, new financial infrastructures are built, making fragile countries more resilient. CIM wanted to step out from under Cordaid\u2019s visual umbrella, so we developed the strategy, branding, UI\/UX &amp; development that enabled them to do just that. Now, they can finally claim the impact monetary millions have made to millions of lives. By creating smart user flows, each potential beneficiary only needs a few clicks to find out whether they\u2019re a candidate for a loan \u2013 saving CIM heaps of work. With a foolproof back-end, CIM can simply focus on creating impact-driven content that strengthens their thought leadership.<\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-6 large-offset-1 cell\">\n                                            <ul class=\"list \">\n                                                    \n                                                            <li>Strategy<\/li>\n                            \n                                                    \n                                                            <li>Design<\/li>\n                            \n                                                    \n                                                            <li>UI &#038; UX<\/li>\n                            \n                                                    \n                                                            <li>Copywriting<\/li>\n                            \n                                                    \n                                                            <li>Development<\/li>\n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-2.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-2.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-2-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-2-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-3.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-3-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-3-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                        \n            <div class=\"large-3 cell \">\n\n                                    <div class=\"large-8 cell \">\n                        <h2 class=\"h4\">Achievements<\/h2>\n                    <\/div>\n                \n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-8 large-offset-1  cell\">\n                                            <ul class=\"list arrow-list\">\n                                                    \n                                                            <li>Their new branding launched CIM out of the NGO-field. That\u2019s why the website reads like an impact report: you can see exactly where CIM has been and what effects have yielded.<\/li>\n                            \n                                                    \n                                                            <li>The current website handles the majority of applications on its own: in just a few clicks, entrepreneurs find out whether they qualify for a loan or not. No extra work!<\/li>\n                            \n                                                    \n                                                            <li>CIM\u2019s position as a thought leader was established on the website by making their unique method tangible and shareable. Now they can show traditional investors how it\u2019s done, so they can do better.<\/li>\n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-1.png\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-2.png\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-3.png\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-4.png\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">Approach<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p><span style=\"font-weight: 400;\">We developed the strategy through which CIM could become an independent brand. The visual identity we created for CIM is centered about their most important virtue: the social impact of monetary funds. At every touchpoint, users see <\/span><i><span style=\"font-weight: 400;\">what sum of money<\/span><\/i><span style=\"font-weight: 400;\"> has achieved <\/span><i><span style=\"font-weight: 400;\">which results<\/span><\/i><span style=\"font-weight: 400;\"> in <\/span><i><span style=\"font-weight: 400;\">what area<\/span><\/i><span style=\"font-weight: 400;\">. The content strategy we built on that allows CIM to communicate consistently on how their cases were achieved. Now, and in the future. <\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-5-1264x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-5-1264x720.png 1264w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-5-640x365.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-5-768x437.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-5-1536x875.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-5.png 1896w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-6.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-6.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-6-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-6-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-7.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-7.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-7-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-7-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">&#8220;Thanks to Multitude, Cordaid Investment Management has become its own distinct brand. We were able to step away from the charity look-and-feel and compel our own, impact driven messaging.&#8221;<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p>Marina Manckhashvili, Communications at Cordaid Investment Management<\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-8-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-8-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-8-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-8-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-8-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/03\/Multitude-Cordaid-Investment-Management-carroussel-8.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block background black\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n            <div class=\"cell medium-6\">\n\n            \n                \n                                            <h2 class=\"h4\">In collaboration with<\/h2>\n                    \n                            <\/div>\n        <\/div>\n\n        <div class=\"grid-x grid-margin-x\">\n\n                                                \n                    <div class=\"large-3 cell\">\n                    \n                                                    <h3 class=\"p sbm\"><strong>Client<\/strong><\/h3>\n                        \n                    \n\n                                            <ul class=\"list small\">\n                                                        <li>Hann Verheijen<\/li>\n                                                        <li>Nina Verduin<\/li>\n                                                        <li>Marina Manckhashvili<\/li>\n                                                <\/ul>\n                    \n                    <\/div>\n\n                                    \n                    <div class=\"large-3 cell\">\n                    \n                                                    <h3 class=\"p sbm\"><strong>Photography<\/strong><\/h3>\n                        \n                    \n\n                                            <ul class=\"list small\">\n                                                        <li><\/li>\n                                                <\/ul>\n                    \n                    <\/div>\n\n                                    \n                    <div class=\"large-3 cell\">\n                    \n                                                    <h3 class=\"p sbm\"><strong>Development<\/strong><\/h3>\n                        \n                    \n\n                                            <ul class=\"list small\">\n                                                        <li>Multitude<\/li>\n                                                <\/ul>\n                    \n                    <\/div>\n\n                            \n        <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block backgroud white similar-projects\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n            <div class=\"cell small-8 medium-10\">\n                                    <h2 class=\"title\">Similar projects<\/h2>\n                            <\/div>\n            \n            <div class=\"cell small-4 medium-2 text-right\">\n                <button class=\"prev\">\n                    <svg width=\"31\" height=\"26\" viewBox=\"0 0 31 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28 13H4.76837e-07\" stroke=\"black\" stroke-width=\"3\"\/><path d=\"M17 2L28 13L17 24\" stroke=\"black\" stroke-width=\"3\"\/><\/svg>\n  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other\" style=\"background-color: #e95e2a\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t<div class=\"cell medium-7\">\n\t\t\t\t\t\t\t\t<h2 class=\"h3\">\n\t\t\t\t\tTogether, we define what&#8217;s next\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"xl-lead\">Experience brand emergence with the Netherlands\u2019 top B Corp creative agency.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button\" href=\"https:\/\/www.multitude.nl\/en\/contact\/\" target=\"_self\">Contact us<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"cell medium-5 bottom-right\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Samenwerken-_1@2xnew-960x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Samenwerken-_1@2xnew-960x720.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Samenwerken-_1@2xnew-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Samenwerken-_1@2xnew-768x576.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Samenwerken-_1@2xnew-1536x1152.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Samenwerken-_1@2xnew-2048x1536.png 2048w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2054,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"support":[56,58,61],"class_list":["post-2404","cases","type-cases","status-publish","has-post-thumbnail","hentry","support-design-en","support-development-en","support-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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