{"id":2402,"date":"2022-02-24T15:12:00","date_gmt":"2022-02-24T15:12:00","guid":{"rendered":"https:\/\/www.multitude.nl\/?post_type=cases&#038;p=2402"},"modified":"2022-10-05T15:10:50","modified_gmt":"2022-10-05T15:10:50","slug":"work-multitude-spark-energy","status":"publish","type":"cases","link":"https:\/\/www.multitude.nl\/en\/werk\/work-multitude-spark-energy\/","title":{"rendered":"A creative strategy to accelerate equal access to energy"},"content":{"rendered":"\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-header-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-header-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-header-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-header-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-header-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-header.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">Let your brand drive your mission<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p><span style=\"font-weight: 400;\">To villagers in rural India or sub-saharan Africa, it doesn\u2019t really matter which brand connects them to solar power \u2013 and rightfully so. But to distributors of solar-kits, it\u2019s huge. SPARK set out to be the brand that distributors choose to be a part of. We created the strategy, brand identity, copy, brand assets and website that lets SPARK be that brand. SPARK distributors now have a great story to tell, with bold brand assets that convince locals. Accompanied by a smooth web presence and an intuitive distributor\u2019s platform, SPARK\u2019s growing team of distributors accelerates the clean power movement in areas that need it most, Now, every tomorrow is a bright day.<\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-6 large-offset-1 cell\">\n                                            <ul class=\"list \">\n                                                    \n                                                            <li>Strategy<\/li>\n                            \n                                                    \n                                                            <li>Branding<\/li>\n                            \n                                                    \n                                                            <li>UI &#038; UX<\/li>\n                            \n                                                    \n                                                            <li>Motion graphics<\/li>\n                            \n                                                    \n                                                            <li>Copywriting<\/li>\n                            \n                                                    \n                                                            <li>Development<\/li>\n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-2.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-2.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-2-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-2-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-3.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-3-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-3-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                        \n            <div class=\"large-3 cell \">\n\n                                    <div class=\"large-8 cell \">\n                        <h2 class=\"h4\">Achievements<\/h2>\n                    <\/div>\n                \n                \n                    \n                \n                \n                \n            <\/div>\n\n                        \n                <div class=\"large-8 large-offset-1  cell\">\n                                            <ul class=\"list arrow-list\">\n                                                    \n                                                            <li>SPARK\u2019s branding makes distributors just as enthusiastic about the brand as SPARK itself. That\u2019s why SPARK now claims a leading position in their focus-markets while successfully attracting new investors.<\/li>\n                            \n                                                    \n                                                            <li>While competitors \u2018help underserved countries\u2019 in a top-down way, we let SPARK\u2019s users be part of a shared mission. This also became the focus point for photography and content guidelines, allowing SPARK to stay close to their brand core at every consumer touch point.<\/li>\n                            \n                                                    \n                                                            <li>SPARK never has to explain twice what they do and why, because everything in their brand strategy is aimed at attracting distributors to the ways in which SPARK works \u2013 saving a lot of time and attracting the right distributors.<\/li>\n                            \n                                                <\/ul>\n                                    <\/div>\n\n                \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-4-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-4-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-4-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-4-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-4-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-4.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-1.png 482w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-1-150x150.png 150w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-2.png\" class=\"attachment-large size-large\" alt=\"\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-3.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-3-150x150.png 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-4.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-4.png 480w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-carroussel-graphic-4-150x150.png 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">Approach<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p><span style=\"font-weight: 400;\">We developed the strategy that turned SPARK into what they always aspired to be: a strong, positive brand that focuses on distributors rather than consumers. That allowed SPARK to tap into a new type of distributor that feels represented and empowered by SPARK \u2013 resulting in a much smoother sales process. Thanks to our content strategy, SPARK&#8217;s communication no longer focuses on its origin story, but is a mature scale-up that pulls instead of pushes. SPARK&#8217;s visual identity is fully geared to this: animated graphics set a growing movement in motion and local photographers capture the enthusiasm in the villages. As a result, distributors prefer to associate with SPARK and the solar revolution is growing like never before.<\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-5-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-5-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-5-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-5-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-5-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-5.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-6.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-6.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-6-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-6-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-7.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-7.png 960w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-7-640x480.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-7-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block text relative \n\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n\n                            <div class=\"large-9 cell \">\n                    <h2 class=\"h4\">  \u201cWe very deliberately chose Multitude as our creative partner. In our sector, everything is \u2018impact-oriented\u2019: this many lives are affected, this much CO2 is saved, etc. We wanted to be a brand that\u2019s able to create a daily shift for millions of people through existing technology. Since working with Multitude, our mission is finally aligned with our brand.\u201d<\/h2>\n                <\/div>\n                        \n            <div class=\"large-5 cell \">\n\n                \n                                    <p><span style=\"font-weight: 400;\">Marcel van Heist, co-founder SPARK<\/span><\/p>\n                \n                    \n                \n                \n                \n            <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"image block\">\n    <div class=\"grid-container\">\n\n    \n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n                            <div class=\"small-12 large-auto cell\">\n                <div class=\"image-holder\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-8-1280x720.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-8-1280x720.png 1280w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-8-640x360.png 640w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-8-768x432.png 768w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-8-1536x864.png 1536w, https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Multitude-Spark-8.png 1921w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                <\/div>\n                    <\/div>\n\n    \n    <\/div>\n    <\/section>\n\n\n\n<section class=\"block background black\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x\">\n            <div class=\"cell medium-6\">\n\n            \n                \n                                            <h2 class=\"h4\">In collaboration with<\/h2>\n                    \n                            <\/div>\n        <\/div>\n\n        <div class=\"grid-x grid-margin-x\">\n\n                                                \n                    <div class=\"large-3 cell\">\n                    \n                                                    <h3 class=\"p sbm\"><strong>Client<\/strong><\/h3>\n                        \n                    \n\n                                            <ul class=\"list small\">\n                                                        <li>Marcel van Heist<\/li>\n                                                        <li>Shagun Jain<\/li>\n                                                <\/ul>\n                    \n                    <\/div>\n\n                                    \n                    <div class=\"large-3 cell\">\n                    \n                                                    <h3 class=\"p sbm\"><strong>Photography<\/strong><\/h3>\n                        \n                    \n\n                                            <ul class=\"list small\">\n                                                        <li>Scotty Zepplin<\/li>\n                                                <\/ul>\n                    \n                    <\/div>\n\n                                    \n                    <div class=\"large-3 cell\">\n                    \n                                                    <h3 class=\"p sbm\"><strong>Development<\/strong><\/h3>\n                        \n                    \n\n                                            <ul class=\"list small\">\n                                                        <li>Okaia<\/li>\n                                                <\/ul>\n                    \n                    <\/div>\n\n                                    \n                    <div class=\"large-3 cell\">\n                    \n                                                    <h3 class=\"p sbm\"><strong>Brand strategy<\/strong><\/h3>\n                        \n                    \n\n                                            <ul class=\"list small\">\n                                                        <li>Anne Miltenburg<\/li>\n                                                        <li>Wanjiru Gathanga<\/li>\n                                                <\/ul>\n                    \n                    <\/div>\n\n                            \n        <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block backgroud white similar-projects\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n            <div class=\"cell small-8 medium-10\">\n                                    <h2 class=\"title\">Similar projects<\/h2>\n                            <\/div>\n            \n            <div class=\"cell small-4 medium-2 text-right\">\n                <button class=\"prev\">\n                    <svg width=\"31\" height=\"26\" viewBox=\"0 0 31 26\" fill=\"none\" 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  \n                <\/div>\n\n                \n\n               \n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block cta background relative other\" style=\"background-color: #e95e2a\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t<div class=\"cell medium-7\">\n\t\t\t\t\t\t\t\t<h2 class=\"h3\">\n\t\t\t\t\tTogether, we define what&#8217;s next\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"xl-lead\">Experience brand emergence with the Netherlands\u2019 top B Corp creative agency.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button\" href=\"https:\/\/www.multitude.nl\/en\/contact\/\" target=\"_self\">Contact us<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"cell medium-5 bottom-right\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.multitude.nl\/wp-content\/uploads\/2022\/07\/Samenwerken-_1@2xnew-960x720.png\" 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<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2096,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"support":[56,58,55,61],"class_list":["post-2402","cases","type-cases","status-publish","has-post-thumbnail","hentry","support-design-en","support-development-en","support-motion-illustration","support-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A creative strategy to accelerate equal access to energy - Multitude<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.multitude.nl\/en\/werk\/work-multitude-spark-energy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A creative 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