{"id":2401,"date":"2022-07-05T09:14:34","date_gmt":"2022-07-05T09:14:34","guid":{"rendered":"https:\/\/www.multitude.nl\/?post_type=cases&p=2401"},"modified":"2022-10-05T15:10:59","modified_gmt":"2022-10-05T15:10:59","slug":"work-multitude-marqt","status":"publish","type":"cases","link":"https:\/\/www.multitude.nl\/en\/werk\/work-multitude-marqt\/","title":{"rendered":"Change the world, one grocery cart at a time"},"content":{"rendered":"\n
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From disruptor brand to established player<\/h2>\n <\/div>\n \n
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Supermarkets often pay farmers, suppliers and growers far too little \u2013 not at Marqt though, where you can rest assured everyone in the food chain earns a fair price. But how do you develop a strategy that lets consumers contribute, simply by shopping differently? We were in charge of this challenge as Marqt\u2019s creative partner for almost ten years. As their creative agency, we evolved the brand as it grew and were responsible for all communication, both online and offline. We created countless campaigns, all in-store communication, customer activations, illustrations, animations, social content and copywriting. Quite a dynamic collaboration, because when Marqt entered the Dutch retail landscape, they were the first accessible chain for fair food. Marqt was able to convince both traditional organic stores and large supermarkets there was a need for good food with a story to support it. We let the Marqt brand evolve from a forerunner into an established player, and were creatively involved when they were incorporated as Ekoplaza Foodmarqt \u2013 \u00a0partly due to Marqt\u2019s strong brand ethics and value \u2013 by wholesaler Udea.<\/span><\/p>\n \n \n \n \n \n <\/div>\n\n \n

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