Marqt

Sustainability is not a marketing tool

More and more supermarkets are responding to the growing demands for organic and sustainable food. Marqt was one of the first supermarket chains in the Netherlands to stock its shelves with sustainable products. Just like Marqt, Multitude believes sustainability isn’t a marketing tool. As creative partners we help tell the stories behind the Marqt supermarkets, offers and products and maximize their impact.

Concept and design in collaboration with Danny Klein (FiftyEightWest)

Where sustainability is more than just the colour green.


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Organic and sustainable food is trending and an increasing amount of supermarkets is jumping on board. Marqt was one of the first supermarket chains in the Netherlands to stock a variety of sustainable products, often local and without artificial additives. More than just a marketing tool, Marqt sees organic food and responsible production as its core business. That’s a story we can get behind.

As creative partners of Marqt, we have developed a visual identity that consists of several key elements that can be combined and adapted, so that the stories behind each store, offer or product are communicated in the best way possible. From street campaigns to product signs in the shop: the different elements create a dynamic, yet distinguished style that highlights Marqt’s brand identity.

Multitude heeft het ‘Marqt-gevoel’ in zowel hun creaties als in mentaliteit, en is daarom al jarenlang onze creatieve partner. We zijn erg gebaat bij de ontwikkeling in onze samenwerking, en blijven hierdoor ook op de hoogte van de markt met een K.

Tim Glandorf Marqt

Concept and design in collaboration with Danny Klein (FiftyEightWest).