The way we work, the kind of jobs we do and the skills they require: job markets are always evolving. To make sure that supply keeps meeting demand, both employers and employees need to keep developing and defining themselves too. It’s this connection that House of Skills focuses on, between employers, trade associations, educational institutions and employees in the Amsterdam metropolitan area. Instead of diplomas, House of Skills looks at the skillset that (potential) employees have and helps employers define the skillset their field requires. Now and in the future.
Skills are the building blocks of job markets
A degree is not the be-all and end-all of professional development. Instead of looking at academic titles, House of Skills homes in on people’s skills, abilities and talents and their connection to current and future job markets. These ‘building blocks’ are the starting point for the logo and corporate identity for House of Skills.
Just like our combined skills create opportunities and forge new paths, elementary, geometrical shapes are used to create increasingly creative and complex structures. This visual toolkit has been applied to digital and print media, like outdoor advertising, the brand new House of Skills website and explainer videos, but was also used in House of Skills’ educational space in the central public library in Amsterdam, where both employers and employees can get in touch with advisors.
The flexible and fresh visual identity for House of Skills reflects the continuous growth and development of the job market.