Carnot are heating and cooling specialists. Their energy efficient, customised heat pumps and refrigeration installations are environmentally conscious and benefit their clients financially, making a strong case for sustainability. Multitude designed their visual identity and website, featuring a reactive gradient that puts the power in your hands.
Meet the modern day pioneers of engineering.
Carnot is named after ‘the father of thermodynamics’, Nicolas Léonard Sadi Carnot, so it was only right to start here. The logo switches out the lowercase ’n’ with a curve inspired by the Carnot cycle, which has been proudly applied to the front of the Carnot office at several feet tall.
We created a range of ‘heat map’ inspired gradients for use across brand materials, which provided variety in application. Business cards cropped into larger gradients, giving each member of the Carnot team a number of unique designs. Letterheads and envelopes reversed out footer information from a blue gradient. Even the logo itself has a gradient version which has been applied to a fleet of vans.
The digital experience is clean, succinct and intelligent, much like Carnot’s offering. Interactions bring items to life through colour to indicate functionality and long-form copy is activated by ‘read more’ buttons, initially presenting brief overviews for time-short users.